The truth about the average human being is that, regardless of what he claims to want, he will avoid the difficult decisions and the undesirable tasks, even if they represent the path to the outcome or future he desires. The proven reality is that most people will change their desires, even their values, before they will change their behavior.
Now, the question we must face is, are we most people?”
The Win Without Pitching Manifesto, by Blair Enns
We should be more cognizant of the reason we use the word “pay” to talk about what we do with our attention. Our attention is precious, and limited. We should dole it out only to the things that really matter. We should more freely part with our money.